Data driven marketing strategy

“50% of my budget spend is wasted, I just don’t know which 50%”

Digital marketing is changing the way marketers think, accurate data now enables a more direct association between profits and advertising spend.

Connectyourway v SMS Marketing?

Mobile (SMS) marketing is a legitimate successful direct marketing channel with high response rates; however in its current form it does have limitations:

• Message content is limited to 160 characters
• Limited reporting in measuring responses
• Engaging your clients is a difficult; SMS is typically used to broadcast.

Connectyourway – a next generation mobile messaging platform

So imagine a SaaS platform, where you capitalise on the benefits of SMS messaging but with a vastly improved user experience by extending the basic message to include rich media including video. Video is universally accepted as the best way to personally engage with your audience, connectyourway makes it easy to quickly incorporate video into any message.

Imagine a platform that makes it possible to not only read the message on any mobile device but on any internet connected device. A platform that offers easy, fast ways for your customers to interact and engage with your organisation, a system that requires no technical knowledge in the design, build and sending of messages yet offers the power to create professional branded pages in minutes.

Imagine a reporting module that provides key metrics which include, for example, details of the individuals reading your message, what they are reading and similarly details of those that don’t and a reporting system which exports data to a vast range of 1/3 party systems.

Imagine a system which communicates with your world through web services and you are beginning to understand the connectyourway world.

So what can you do with connectyourway?

1. SMS codes

The user texts a displayed code word to a number, a return message is received which contains a personalised url. This is accessed by users with capable mobile phones or alternatively through any internet capable device. Users follow the link to open the extended message.

Here are a few examples:

Direct mail that include codes prominently displayed can help you not only acquire new customers but also gauge the effectiveness of your campaign – a tempting offer in the enhanced message for customers who request the code will increase your response rates and allow you to directly apportion new customer acquisition costs.

Real Estate agents who promote their agency and properties are improving their conversion rates by combining both SMS codes and phone numbers on promotional material. SMS codes provide a gentler engagement process for future buyers and sellers.

Retailers/manufacturers/distributors offering high value items can help the sales process and acquire new customers by allowing potential buyers to gain further information on promotional codes or special offers by displaying the associated SMS codes.

Results

Our own figures show that on average just over 80% of all recipients who request codes follow the links to the message and over 40% requested further engagement.

2. Direct marketing message

Your audience receives a free SMS message with a personalised url contained in the message, following that url takes the user to the enhanced message. Our system tracks the individuals’ activity.

Business to Consumer – Messages outlining promotions and limited time offers can be executed in minutes and results achieved in hours with connectyourway. Product run outs, over stocking and new product launches are ideal for using our platform where the opportunity exists for immediate responses.

Hair dressers with appointments to fill and restaurants with empty tables can send out immediate messages to their customers with a special offer to entice and fill vacant slots and tables.

Integration into ecommerce sites offers opportunities to reconnect with customers.

Business to Business - product launches, seminars, conferences, limited time offers are just some of the ways in which our messaging can be used to inform, educate and interact with potential clients.

Businesses with opportunities to acquire stock at special pricing engage with their customers and gain pre-orders prior to placing the order, Rather than calling individually, the business sends out a message in minutes to all relevant customers, inviting and receive orders by return.

In a competitive environment our system offers the fastest most effective way of opening new relationships and engaging with busy business people through their mobile device

Results

Our results show that business owners can achieve impressive results. Average page views exceed 20% with some of our clients with promotional offers achieve more than 50%. Response rates average 6-7%.

Now experience connectyourway for yourself.

Text the code

Connect

To +61429111333

You will receive a free message by return inviting you to follow a link to a mobile web page illustrating some of the capabilities of the system.

Sign up to our service or have your mobile campaign designed and built for you?

You can sign up and try our service for as little as AUD $25. Just click on the Sign Up Here button above and purchase at least AUD $25 worth of messages, then create your first campaign. Its that simple.

Alternatively, you may wish to have someone design, build and send the message for you - no problem you can experience the power of SMS marketing from connectyourway from as little as AUD $425 including 2500 messages- (all pricing excludes local taxes) for details on this offer

Text the code

overtoyou

To +61429111333

Or find out more about our mobile marketing platform

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